Fool's Day

There's been a lot of doubt looming over me, recently, caused by the sprinkle of sales with no sight of increasing anytime soon. The excitement of owning a business is quickly fading. Only the reality of being broke remains and each day the revenue does not meet the expenses brings more doubt into the clouds. I'm just going to work here until I'm told I can't anymore. The last task given was to expand the menu to include kids meals, but I don't think I have the funds to cover that. I barely have the funds to cover for the main COGs. There has to be something in my control that I can work on to improve sales, but what could that be. 

Smoked the last joint from my stash, last night. Can't afford to be burning ten dollars a day to vegetate. I must face life sober and accept everything as they come. I feel old, tired, lazy, broken, and generally, exhausted. Why is it difficult for me to stay sober? First thing that comes to mind is boredom. Most of life is boring and being sober feels like time is stretched to really let you know how boring it can get. But, what is wrong with having a boring life? 

Still though, a cup of coffee to start the day feels right. Let's just make sure to brush our teeth after finishing the cup. 

An order from a new customer came in at 9:53am. Completed and picked up by driver at 10:09am. I should figure out how to adjust the workflow for more efficiency. That took 15 minutes for two sandwiches and small fries. What's going to happen when I get five sandwiches and three fries? What is the limit of working solo in a ghost kitchen? 

Maybe I should ask for help. I've been trying to do everything myself because I want to see the process and see that it gets done. Are those the only reasons I take on all the work? No, it's, also, because the business is still technically mine, therefore, it should be my work that improves the business. But, clearly, I can't handle everything simultaneously. I feel like there are so many things that I have to work on that I don't know where to start. Is this an illusion that is self-inflicted? We need to keep working on advertising. That is my best guess, for now. Also, I should respond to all reviews whenever I can to drive up engagement. 

This month might be the last chance I have to establish this business as profitable or it is likely to get shutdown. We started in mid-January, so in May it would be five months operational. Although, we are expecting to break-even in the range of 6-9 months, but I feel like we are so far behind. If my estimate is correct, we have to make ten times the current amount just to break-even. Other than sales, how can I make all orders in a timely manner if I were to receive them in waves? 

Another order received at 12:24pm, must be lunch time. I think the optimal time window for business is in breakfast and lunch. There was only one late order around 5pm, yesterday. Can we consider changing the business hours? It would allow me to earn some more cash with DoorDash. 

It's the Final Countdown!~

Should I just start looking for a job? Wouldn't that mean I've quit on this business? Le sigh... I'll keep trying until someone stops me.

Yup, just had a half hour session of doom scrolling. fml. 

Back to feeling like shit about no sales.

It was quite relieving to hear from her that we are still pushing towards nine months to break-even. However, that, also, means that we have to inch our way up to that in the next three months. At least, I know that the show won't be shutdown, yet. 

Task list has been updated: Kids meals, simplify menu names, and advertise. 

We must continue to increase sales incrementally and prepare to hire an employee. Let's focus on the updated set of tasks. We are gaining some momentum, so we should keep pushing with the work we've been doing.

I think that wraps things up for today. I wonder what tomorrow will bring.