Work Is Non-Stop
After four months in business, we figured our focus should turn to SEO marketing and pulling more reviews to raise our brand ranking in delivery apps. The names of the menu items seem to be too complicated and does not use keywords that consumer search for when looking for breakfast options. Our goal is to increase awareness of the brand along with visibility. Awareness can be achieved with SEO while visibility requires reviews from customers. We will leave a note in every order requesting reviews with some form of incentive, such as, a free drink on their next order. Adjusting the menu item names and description is in progress and should help with improving our SEO position. There is a slight urge to expand the menu, but the concern is how can the inventory be maintained if the business is not making revenue. This concern signals that the business should focus on gaining more customers with a short menu that is served with consistent quality. Perhaps it is time to post busi...