Work Is Non-Stop

 After four months in business, we figured our focus should turn to SEO marketing and pulling more reviews to raise our brand ranking in delivery apps. The names of the menu items seem to be too complicated and does not use keywords that consumer search for when looking for breakfast options. Our goal is to increase awareness of the brand along with visibility. Awareness can be achieved with SEO while visibility requires reviews from customers. We will leave a note in every order requesting reviews with some form of incentive, such as, a free drink on their next order. Adjusting the menu item names and description is in progress and should help with improving our SEO position. 

There is a slight urge to expand the menu, but the concern is how can the inventory be maintained if the business is not making revenue. This concern signals that the business should focus on gaining more customers with a short menu that is served with consistent quality. Perhaps it is time to post business cards at government and office buildings to encourage employees who work there to order from us. 

Along with improving the business, the event planning is still underway and a venue has been decided for booking. I'm not sure how my business partner will react to me slipping out for a weekend to do a show. Hopefully, she doesn't mind too much seeing as she frequently has modeling gigs. There is a small part of me that thinks she might get agitated, at the least, but this is something I have to do for my own sanity. I just hope the sales traction doesn't slip off too far from being closed for a weekend. I'm going to try hiring a temp worker to cover that weekend. Not sure yet how I'm going to pay that wage. As soon as I posted the job, someone applied for it. With the current state of affairs in the job market, that is not as surprising. Either way, it's going to be 22 hours of labor for that weekend at $17 an hour, which comes out to $374. I have to figure out how the taxes work on these gig-based hiring. Most likely will have to opt for a 1099 worker. 

Since I intend to hire someone to work here for the first weekend in May, developing the training material will be crucial for upholding brand standards. This must be made well in order to hire and train someone quickly for them to be able to maintain store operations. 

Although I have made more work for myself, accomplishing them should bring some relief.